Monday, May 24, 2010

The Wonderful World of Websites

Editing is obviously an important part of any piece of writing to ensure everything looks, sounds, and is spelled right.  However, what about when it comes to creating domain names?  A company's name may be spelled correctly on paper, but what happens when the company name is put all together?  There are many website names that create an unfortunate alternate meaning when spaces are removed.  Here are a few examples of what I mean:

Spanish Holiday Rentals

Who Represents?

Lake Tahoe

Mole Station Native Plant Nursery

So even though the company's name may be spelled correctly, when editing for a domain name, it doesn't mean it transfers well.

Once you click on a website, that can make all the difference as well.  Even if a company has a normal domain name, and everything is spelled correctly, design also plays an important role.  If a company has a poorly designed website, it can be hard to ignore.  There are many examples at www.webpagesthatsuck.com.  Here, you will find many examples of how companies make it difficult to pay attention to anything except how bad the websites are.

All in all, if a company doesn't have a proper domain name or website design, good editing can mean little.  People have to be able to make it past the aesthetics to reach the carefully edited "meat and potatoes" of a company .  

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