Have you noticed?

I received these logos and captions in an email today

from my sister.  It was interesting to read and look at
because I've never noticed some of these observations
before.  Which makes me wonder, how much time is
spent adding an extra element to a company's logo if the
majority of people aren't going to notice it?  However,
when someone points it out, it makes the logo more
unique, to me anyways.  What do you think?

If you look at the center of this logo, you can see two people enjoying a Tostito chip with a bowl of salsa.  This logo conveys the idea of people connecting with each other.

At first, this logo might not make much sense. But if you look closely, you'll see the number 1 in the negative space between the F and the red stripes.



Toblerone is a chocolate-company from Bern, Switzerland.   Bern is sometimes called 'The City Of Bears '.  They have incorporated this idea in the Toblerone logo, because if you look closely, you'll see the silhouette of a bear.



This logo doesn't seem to hide much at first sight, but it gives you a little insight in the philosophy behind the brand. First of all, the yellow swoosh looks like a smile: Amazon wants to have the best customer satisfaction. The swoosh also connects the letters a and z, meaning that this store has everything from a to z.


The old logo of Baskin Robbins had the number 31 with an arc above it.  The new logo took this idea to the next level.  The pink parts of the BR still form the number 31, a reference to the 31 flavours.




Do you see any arrow on FedEx's logo? The clue is that the arrow is located in between the alphabet E and X, and the arrow is white, acting as a background.