Friday, April 1, 2011

What's so special about today?

April Fool's!  Ok, so that was probably the worst April Fool's joke ever, but it got you to click on my link....I hope!

April Fool's Day is such a strange day.  I am not sure of the origin of the day, and frankly I don't have the time to figure it out today becuase I have tons of other things to do.  I was never a participant in April Fool's Day.  My Dad's birthday falls on this day so that always takes precedence. 

However, gone are the days of whoopie cushions and filling the sugar container with salt.  Although those classic pranks probably still happen, just aren't talked about nowadays.  Today April Fool's Day lives strong on the internet.  It's always entertaining to watch how April Fool's Day pranks take on a life of their own on the internet.  So many companies take part in this day and try to think of ridiculous, but somewhat believable if you forgot what today is.  There are already reports of the top April Fool's Day pranks that companies are doing and they are pretty interesting to read about.

Social media also plays a huge part in April Fool's Day.  All I have to do is watch my Twitter feed and I can easily be caught get on the internet happenings of the day.  I think it's definitely a fun way to celebrate the day and keeps internet users on their toes and interested in staying tuned in to the internet. 

One company that I think comes up with good ideas is Starbucks.  This was their trick last year:

"Forget about Tall, Grande and Venti, Starbucks has two new sizes: Plenta and Micra. The Plenta is a 128-ounce drink for caffeine addicts who can't get enough coffee, and for those who need just a tiny sip, you can get the 2-ounce Micra. And don't worry about all that paper waste from the new Plenta sized-cup, Starbucks says you can reuse your gigantic Plenta cups in a number of useful ways including as a planter, lampshade or yoga block."

And this was their trick this year:

"STARBUCKS: Going to a physical Starbucks is such a drag. What if Starbucks came to you? Using the location-based functionality of the Starbucks Mobile Pour app, a barista on a scooter will deliver your drink wherever your might be. Starbucks is sending out two scooter baristas per every square mile in seven of the country's largest cities to ensure speedy service."





Even Kleinfeld, the bridal shop that is featured on "Say Yes to the Dress" on TLC, got into April Fool's Day.  On Twitter they posted "Guess who stopped by Kleinfeld today to find her Royal Wedding Gown! twitpic.com/4fqpcx."  When you clicked on the picture it brought you to the picture on the left.

It's all in good fun and I think it's great that companies are stepping outside their every day and adding a bit of lightheartedness to this interesting day!  As well, it also puts their companies in your mind.  For example, all this talk about Starbucks makes me want a Passion Iced Tea Lemonade!

* all images taken from starbucks.com, pcworld,com, and Twitter

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