Blenz Bandz: a fun idea!

I absolutely love coffee, as many other people do.  So when I was in Vancouver last week, it was no surprise that I wanted to get a coffee while I was out and about touring the city.  Vancouver has a Starbucks on nearly every corner, however, they also have a coffee chain named Blenz.  Since we don't have Blenz here in Winnipeg, I wanted to try it out.  The atmosphere is similar to Starbucks, as are the prices.  However, they had a special campaign that Starbucks didn't have.  Since Valentine's Day falls in February, Blenz decided to play on the holiday, but in a non-traditional way.

With all hot beverages, most people use sleeves since the drinks are too hot to hold on their own.  Well if you are single, then you can use the special red Blenz sleeve that allows you to write your name and phone number on it.  By using a red sleeve you are able to identify the singles in the coffee shop and you can choose to leave a person your sleeve.  There are posters explaining the campaign when you walk in to let you know the deal with the sleeves.

Social media is also heavily involved with this campaign.  There are Facebook and Twitter links, along with the potential to win prizes.  There is even a QR code to scan for more information.

I thought it was a neat campaign that took a different path to celebrate Valentine's Day.  The coffee is also very good as well!